Specialises in business economics, consumer research and economic method, with an interest in the impact of psychological factors and problems of information and knowledge on decision-making.
His approach blends elements from Austrian Economics, Behavioral Economics, Evolutionary Economics, Institutional Economics and Post Keynesian Economics. He has served as co-editor of the Journal of Economic Psychology and is a founding member of the editorial boards of Review of Political Economy and Marketing Theory. He is the author or editor of sixteen books and numerous articles and book chapters.
Earl, Peter E. (2012). Behavioural theory. In Michael Dietrich and Jackie Krafft (Ed.), Handbook on the economics and theory of the firm (pp. 96-101) Cheltenham, U. K.: Edward Elgar Publishing. doi:10.4337/9781848446489.00017