Maja Adena | WZB Berlin Social Science Center

We provide the first field evidence for the role of pure self-image, independent of social image, in charitable giving. In an online fundraising campaign for a social youth project run on an opera ticket booking platform we document how individuals engage in self-deception to preserve their self-image. In addition, we provide evidence on stark adverse long-run effects of the fundraising campaign for ticket sales. “Avoiding the ask,” opera customers who faced online fundraising buy fewer tickets in the following season. Ticket revenues per person fall by €16–32, while average charitable income from the same group during the campaign is just €0.26.

About School Seminar Series

School of Economics seminars are the main academic seminar series held on a Friday. These seminars are presented by guest researchers and enable School of Economics academics to network with other academics from around Australia and internationally.

Venue

Colin Clark Building (#39)
Room: 
103